Plant Provisions

When the Plant Provisions team hired me to help solidify the brand’s identity and voice, the first order of business was creating a cohesive brand story.

After speaking with the co-founders about their roots, values, and goals, I worked with them to write a story that communicates each of these things to anyone who lands on their site. Then, I used this as the basis for a full brand kit, including a mission statement and style guide.